Every runner has a story. A reason to run.
That’s why we created URUNN – to break away from cookie-cutter training and deliver something more: a personalised running plan built around you.
Your lifestyle.
Your pace.
Your goals.
Whether you’re following your first 10K training plan, working towards a marathon PB, or running just because it feels good, URUNN is designed to help you push further. And run farther.
We know it’s not just about the miles you run. It’s about how those miles make you feel. Confident. Capable. Connected.
With coaching from elite athletes, a supportive running community, and guidance from Stride AI – your intelligent running companion – URUNN gives you more than a personalised running plan. It gives you purpose.
No matter your start line, URUNN meets you there. Then helps you rise.
Together, we find a pace that feels right for you.
A rhythm that matches your goals. And a mindset that fuels your growth.
From casual runners to seasoned marathoners, we create ultra-personalised running plans that don’t just fit your body – they fit your life.
Because running isn’t one-size-fits-all. It’s personal. Emotional. Transformative.
And with URUNN, the road to growth is limitless.
Your running revolution starts here.
URUNN was created by people who get it. From early starts and missed goals to breakthrough moments and podium finishes – they’ve experienced it all.
Here’s the team that took everything they’ve learned – and turned it into an industry-innovating running app designed to push you forward.
URUNN CO-FOUNDER
Adam Clarke is a GB international athlete and passionate running coach. Through Purdue Performance, which he co-founded with elite marathoner and partner, Charlotte Purdue, Adam has helped hundreds of runners expand their potential and reach new milestones.
As the winner of the 2024 Manchester Marathon, Adam knows first-hand what focused, adaptive training can achieve. He spent years running alongside Sir Mo Farah and other Olympians, building a friendship and shared philosophy that would eventually spark the idea for URUNN.
With URUNN, Adam puts world-class coaching in your pocket, helping you train with purpose, stay consistent, and see real results.
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URUNN CO-FOUNDER
Sir Mo Farah, CBE, is a 10-time global champion and one of Britain’s most celebrated athletes. Known for his iconic ‘double double’ Olympic golds (5,000m and 10,000m in 2012 and 2016), Sir Mo also holds the World Best for the One Hour Run.
His breakthrough came in 2006, with major career strides in 2010 and 2011, before his legendary Olympic runs. In 2018, he broke the British marathon record in London, then won the Chicago Marathon with a European record.
His journey – from grassroots to greatness – fuels URUNN’s mission: to help every runner train smarter, achieve more, and discover what they’re truly capable of.
10XU is the fitness technology platform behind better living.
Named the fastest-growing leisure & entertainment company in Europe by the Financial Times in 2025, 10XU brings together a connected ecosystem of brands designed to elevate how people live.
Each solves a different part of the modern well-being equation: improving how people train, travel, recover, and perform. Individually strong. Together, they multiply what people are capable of.
10XU is trusted by global leaders including Sky, Collinson, Vodafone, and Visa, delivering high-impact fitness and wellness experiences that drive engagement, enhance performance, and support healthier lives at scale.
